The top 10 Google productivity and marketing tools used by big and small businesses
Google provides tools for nearly every business need imaginable. Here are a few of the best google tools for business productivity and marketing. Despite the fact that the company has only been around since 1998, it has become a fixture in the tech landscape. Everyone is familiar with Google as a search engine nowadays. You’re also probably aware that the company’s offerings have expanded to include a variety of other tools.
1.Gmail for Secure Email Service
Gmail provides more than just personal email accounts, with over 1.8 billion users worldwide and a 27% share of the email client market. It is also well-liked by businesses. G Suite, which includes Docs, Sheets, Slides, Drive, Hangout, and other features, is now used by over 5 million businesses. We’ll go over some of these later. Gmail is a fast, secure, and dependable email service provider that can be customized to your domain. You can also use these Gmail hacks to boost your productivity.
2.Google Ads to Reach New Customers
If your customers use the internet, which they undoubtedly do, you should target them online. Google Ads is the best and most efficient way to accomplish this. Google Ads, which is integrated across Google search results, YouTube, and its Display Network, provides all of the analytics data and targeting capabilities you require, as well as automated solutions to help you maximize your marketing spend.
3.Google Alerts for Reputation Monitoring
Whoever said “there’s no such thing as bad publicity” never had to deal with the disapproving weight of the internet. Even if your company has a spotless track record, proven customer service, and an unblemished reputation, someone will have a less-than-ideal experience from time to time. Google Alerts allows you to stay ahead of bad news and find good publicity.
4.Google Analytics for Measuring App Usage and Website Traffic
Google Analytics is the most user-friendly tool for tracking your app’s usage and web traffic, as well as where it’s coming from. It’s free to use and gives you insights into your customers’ purchasing journeys, allowing you to streamline marketing processes, identify targets, track campaigns, and troubleshoot individual web pages all from the same dashboard.
5.Google Authenticator for Two-Step Verification Security
Spammers, hackers, and other cybercriminals are becoming increasingly sophisticated. Google’s 2-Step verification helps keep you safe across all of its digital properties. It provides stronger security than a password alone by texting or emailing you a unique code that you can use to log in to your accounts.
6.Google Business Messages to Communicate with Potential Customers
Google Business Messages, an SMS and instant messaging service originally designed for the Android operating system, allows you to interact with your customers through a variety of entry points, including Maps, Search, and your own website. Use it as a chat feature to communicate estimated wait times or to respond to frequently asked questions.
7.Google Business Profile for Local Business Promotion
Google has placed an increasing emphasis on nearby search results since introducing new local search features in November 2021. Creating a Google Business Profile is an important step toward ranking highly in your area. Use your profile to help customers find you on Google Search and Maps, or to advertise a sale to people in your area.
8.Google Calendar for Time Management and Scheduling
Many people struggle with organizing schedules. Google Calendar is an excellent tool for overcoming this issue, better managing your time, and staying on top of your schedule. Sync it across all of your devices to remind yourself of a vendor call, schedule a sales presentation, or schedule an appointment from anywhere.
9.Google Chat for Instant Messaging
Instant messaging is a must-have tool for any business in this age of remote work. But why complicate things by adding a third-party app when Google Chat provides all the functionality you require? It allows you to keep all of your messages in one place, collaborate with teammates, and easily integrate with other Google apps and tools.
10.Google Chrome for Web Browsing and Development
If you’ve ever had to assist a relative in removing numerous toolbars from their browser or waited impatiently for a window to deal with a memory leak, you understand the value of a good web browser. Google Chrome provides a safe way to browse the internet. It also includes dedicated developer tools to assist you in creating new websites and testing APIs, and its functionality is updated on a weekly basis.