The first-ever Chief Metaverse Officer, Cathy Hackl, critically explains the concept of the Metaverse.
Cathy Hackl has extensive experience working in fields related to the metaverse with organizations like HTC VIVE, Magic Leap, and Amazon Web Services. She is a recognized metaverse expert, tech futurist, and top business executive. She serves as the CEO of the Futures Intelligence Group, a premier metaverse consultancy that advises some of the most well-known businesses in the world on metaverse growth strategies, NFTs, gaming, virtual fashion, and how to expand their brands into virtual settings. She is a well-known media figure, speaker, and consultant.
Hackl is a Forbes contributor and has recently been mentioned in 60 Minutes, CNBC, GQ, Vogue, TIME, WSJ, and WIRED’s coverage of the metaverse. She has also co-authored two other books, including Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, and Communications, with Samantha G. Wolfe, and The Augmented Workforce: How Artificial Intelligence, Augmented Reality, and 5G Will Impact Every Dollar You Make, with John Buzzell. One of the top tech voices on LinkedIn, Hackl is known as ‘The Godmother of the Metaverse’. She also serves as the host of the Metaverse Marketing podcast for Adweek. In 2020, Big Think listed Hackl as one of the top 10 most influential women in technology, and in 2021, she was named to the renowned Thinkers50 Radar list of the 30 management thinkers most likely to influence how organizations are managed and led in the future.
Being the first-ever Chief Metaverse Officer to exist, Hackl explains that everyone should take the metaverse seriously.
To allow their consumers to virtually try on clothing or eyewear, see how new furniture might fit in their space, or receive a makeover with fresh hair or cosmetics, several brands are already actively utilizing AR. In the metaverse, it will be possible to have the same experiences, just better. Our physical and digital lives are increasingly merging with the creation of the metaverse. Shared virtual experiences are the focus.
It’s about transitioning from a two-dimensional world into a completely three-dimensional one. We are actually looking at 3D assets, so it may be a totally virtual environment, whether it’s in VR or it might be a degree of augmentation in our real world. She claims that it will alter the way in which we interact with information and the internet. It will play a significant role in the lives of our next generation, and for businesses, it will alter how future consumers interact with brands. You should pay attention to what 3.0 and the metaverse do because they will change those things as well. If the internet and social media changed your business or the way you interact with people, then 3.0 and the metaverse will do the same. Because it is the internet’s successor, it will have an impact on everyone. She believes that the majority of the people, especially younger generations, will opt to participate in trade and social interaction in the metaverse. Younger generations as consumers comprehend virtual worlds because they perceive the world in three dimensions and because what occurs in a virtual place has no less impact on their perception of reality. The concept of an open metaverse holds that there isn’t always control or that one organization controls everything. The necessary infrastructure to support that bigger picture of the metaverse is still not in place. In a virtual metaverse, a lady, for instance, can select to be whatever she wishes. According to the environment, we will change from becoming more fanciful versions of ourselves to more holographic forms of ourselves, making our identities fluid. Our avatars serve as emotional substitutes for who we are and provide us the freedom to express ourselves in a variety of wholly new ways. Additionally, it need not necessarily be constrained by the laws of nature and the mechanics of the body, which govern how we exist in the physical world.
Last but not least, she asserts that a key component of NFTs and the blockchain is having access to NFTs that allow you access to resources that others may not. Being a part of some of these groups that will develop future intellectual property is a truly great opportunity.