10 marketing trends to be aware of in 2023 to adopt new technology and buyer behavior
The most significant marketing trends in 2023 can be expected to evolve strategically. Making a solid short-term plan requires keeping an eye on where you’re going in the long run. Nobody can predict the future of marketing with certainty, but industry professionals can provide useful insights and predictions into some of the possibilities. Nobody could have predicted how 2020 would alter the marketing landscape. Those who meticulously planned out their marketing activities based on what they knew at the beginning of the year found themselves having to scrap their plan and start over.
1. World-Class Customer Experience
Every year is the customer’s year. We’re witnessing a massive shift in perceptions of what marketing is. It is no longer necessary to try to persuade people to buy from or work with your company. Instead, the emphasis has shifted to providing exceptional customer experiences that will keep customers returning for more.
2. Employee Activation: A Giant Leap Beyond Engagement
According to a study, 46% of consumers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that prevents people from doing business with a company.
3. Story-Driven Content Visualization
With the rise of smart speakers and voice search in recent years, it’s easy to believe that “readable” content is more important than visuals and design. This could not be further from the truth. While advancements in voice search are undoubtedly influencing how we create content now and, in the future, you should not overlook visual content and the fundamental elements of brand storytelling.
4.Personalization: Your Key to Their Heart
When a customer is presented with two relatively equal products and must choose which one to purchase, only personalisation will win the heart. Personalizing marketing to meet your customer’s needs is one way to engage their hearts as well as their heads. Psychologists have long taught us that people enjoy hearing and seeing their names in print. However, today’s technology enables digital marketing teams to delve deep into data to identify what issues keep customers awake at night and what messages will solve those issues and give them a good night’s sleep.
5. Conversational marketing
Once upon a time, sales and customer service were both formal processes. Representatives addressed customers as “sir” and “ma’m,” and making an inquiry takes only a phone call, a visit to the store, and, in recent years, an email or an online form. Customers are chatting with sales and customer service reps (and bots) via instant message. Interactions are similar to those you might have with a friend. It’s all centered on other trends, some of which we’ve already discussed, such as the need for personalization and more human-centered interactions.
6. Strategic Marketing Transformation
When reading about emerging trends in an article like this, it’s all too easy to believe that being successful in marketing can be reduced to following a list of best practices and ensuring you’re using the most up-to-date techniques and technology. The marketing industry is becoming increasingly complex. Companies will need to think beyond what they’re doing in 2023 in order to connect everything back to the why of the business as a whole.
7. Push Notifications
Push notifications are becoming a digital marketing trend due to two factors. First, the email marketing landscape is becoming so crowded that truly connecting with your audience through that channel is becoming increasingly difficult. Second, mobile phones are increasingly being used for all types of online activity, including brand search and online shopping. It stands to reason then that brands are turning to push notifications to capture customer attention more effectively.
8. Featured Snippets in Google Search
SEO will remain an important aspect of digital marketing in 2023, but we are now witnessing one of the most significant shifts in the SEO industry in the last decade. People’s use of search engines like Google is changing as mobile and voice search becomes more popular. Being number one in search engine result pages, or SERPS is no longer the primary goal your company should strive for.
Brands are becoming more adept at leveraging influencer marketing, designing ads that fit seamlessly into social media feeds, and integrating their e-commerce marketing strategy platforms with social media channels than ever before. Instagram and Tik Tok have had a significant impact on accelerating the social commerce trend. Instagram Checkout makes it easier for brands to advertise and sell their products directly on the platform than ever before.
10. Voice Search
Voice search is not slowing down and will continue to have a significant impact on how brands create content and market themselves online. We’re not quite at the commonly cited prediction that voice will drive 50% of searches by 2023 but this statistic is probably not that far off. The smart speaker market is exploding, with roughly one-quarter of US households now owning a Google Home, Amazon Echo, or another smart speaker.